In-Vehicle Marketing: People Can Now Buy Coffee Through Their Cars. So, What’s Next?
In-vehicle marketing and services platforms have created a completely new media channel, allowing brands to reach consumers in their vehicles. Here’s a look at this new technology, and what it could mean for in-vehicle marketing.
Cars are rapidly becoming more than just a way for people to get from point A to point B but until very recently consumers in their vehicles have been an inaccessible market, unreachable to merchant brands. People spend an average of 51 minutes in their vehicles every day, which adds up to more…