Browsing Tag

customer-brand relationships

Missing the Moment: Pitfalls of Over Reliance on Campaign and Product-Driven Marketing

Rony Vexelman Aug 16, 2023

Imagine sending Christmas-themed messages to those who celebrate Hanukkah or Kwanzaa. Likewise, a generic "holiday" message can be perceived as impersonal by today's consumers, who anticipate a more personalized recognition of their unique…
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