customer champion

Personalized Marketing Is Where It’s At For Today’s Customers. How Can You Use Social Media And Big Data To Connect With Your Audience In A More Meaningful Way? Read This Post To Find Out. “Right audience, right channel, right time” is practically a mantra for today’s marketers. If that sums up how you want to contact your customers, personalized marketing is what will make it possible. Personalized marketing is pretty much what it sounds like: tailoring your message to an individual customer. At its basic level,…

In my previous article in this series on customer references in technology marketing, I provided a few best practices for getting to know your customer champion and answering their upfront questions so they’re suitably prepared for marketing activities.  Internal customer champions who are not especially ambitious or outgoing could be hesitant to speak in a public forum. The fear of saying the wrong thing, being misquoted, or treading on the toes of their own corporate marketing departments can deter people from…