Browsing Tag

Customer Data Excellence

BlueVenn and London Research Release Customer Data Platform Maturity Model

Survey of Large Organizations Shows CDP Uptake Now Exceeds 50% More than half of large organizations are now using a customer data platform (CDP), according to a global survey of 200 companies carried out by London Research. The research, carried out in partnership with customer data platform vendor BlueVenn, found that 51% of organizations with annual revenues of at least USD$50m are already using a CDP, while another third (35%) are planning to invest in one. The new study, entitled Customer Data Excellence shows…