B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment
Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released by the Customer Data Platform Institute.
The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business. But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands.
Other survey finding suggest the change is coming just in…