Customer Data Platforms

The report highlights how the pandemic, cookie loss, and data privacy are dictating how marketers will allocate budgets and which tech functionalities they will prioritize in 2021 Marketers turned to customer data platforms more than ever in 2020 as the pandemic prompted more urgency for digital transformations, the death of third-party cookies impacted data strategies, and a slew of data privacy changes provided new rules to address. Tealium, the trusted leader in real-time customer data orchestration,…

Enterprise go-to-market powerhouse joins Amplitude board to help company on its next phase of growth and global scale Amplitude, the global leader in Product Intelligence, announced the appointment of Erica Schultz to its board of directors. Schultz is an accomplished go-to-market leader in enterprise technology with over 25 years of experience building and scaling companies through hyper-growth, transformation, and IPO. Marketing Technology News: Vyopta Announces Real-time Quality Monitoring for Cisco Webex “Erica is…

Digital Identity Resolution Data Will Enhance the Bridg Platform in Helping Brands Identify, Understand and Engage Unknown In-store Customers Consumer identity data expert Infutor announced that Bridg, the first Customer Data Platform (CDP) purpose-built for enterprise brick-and-mortar brands and CPGs, has selected Infutor’s digital consumer identity data to improve consumer identification and extend digital reach. With data from Infutor’s digital solutions suite - including mobile ad IDs (MAIDs) and hashed emails, Bridg…

Hi Chris, please tell us how much your role and functions changed in the last 6-8 months. In my role as CTO and Head of Product, I’m responsible for ensuring our product strategy and vision align with our business strategy. As you can imagine, our customers’ needs rapidly changed in the last eight months, requiring us to adapt quickly. Our Product Advisory Board and group of Product Advisor SMEs are more important than ever. To succeed, we’re spending more time with our customers to learn about their evolving…

News Highlights: Treasure Insights provides a brand-new suite of customer analytics to give marketers better visibility into evolving customer behaviors and greater marketing effectiveness. A new set of integrations has been added to an extensive connector network to simplify data ingestion and support any martech stack. A new, in-store SDK delivers a rich set of connected shopper data to marketers, store associates and customer service representatives. Treasure Data introduced new product capabilities for its…

Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), announced a suite of new platform updates designed to give enterprises the speed, flexibility, and agility needed to thrive as digital-first organizations and meet the real-time, hyper-personalized expectations of consumers. The announcement was made at CDP Week, a week-long event designed to help…

Data has been a hot topic in the past few years. It is used for a wide range of purposes, including market analysis, identifying user behavior, and even for making crucial decisions at the government level. Everything relies on data, pushing the technology behind data processing and analysis further. Data collection is a part of the process. Despite the many regulations limiting how data collection can be performed, privacy remains a big concern among users. Everyone from government agencies to advertisers is actively…

Tell us about the data science engine driving Mapp's latest offering to Marketing teams. The Partner Program offering includes Mapp Intelligence and its data science capabilities. Mapp Intelligence is an AI-based solution for data insights and customer activation. The goal is that Mapp and its partners will grow together in the areas of customer intelligence, marketing analytics and cross-channel marketing. What is the foundation of your global Partner Program? What is the criterion to join this partnership? The…

The global coronavirus pandemic is dramatically changing our world, including the landscape of customer experience (CX) much faster than the marketing and media industries could have anticipated. With people at home, brick-and-mortar businesses have to quickly adopt new digital strategies to provide their customers with what they need right now.  In order to deliver on customer expectations, the best brands have strategies that continuously develop relationships through a series of thoughtful interactions, resulting in an…

With the expected rise in curbside pick-up and buy online, pick-up in-store (BOPIS) from retailers this holiday season, SmarterHQ announced the launch of Store Product Alerts, enabling retail marketers to send automated messages to alert shoppers of inventory availability at their preferred store based on their unique interests and shopping behaviors. "Retailers are still trying to figure out their holiday strategies as the pandemic has caused so much uncertainty. While brands have historically relied on a memorable…

Self-Optimizing Journeys maximize customer lifetime value by autonomously determining and serving the next-best-action for each individual customer Optimove, the Science-First Relationship Marketing Hub, announced the general availability of its Self-Optimizing Journeys, an AI-powered solution that autonomously determines the next-best-action for each individual customer. With Self-Optimizing Journeys, marketers no longer face the burdensome task of determining which communications to prioritize or which sequence of…

New SaaS option makes RudderStack a fit for any size enterprise RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the first open source CDP vendor to offer multiple hosting options. Customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements, as it can run inside the customer's  Virtual Private Cloud (VPC) or RudderStack’s VPC. They…

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Latest Release from the CDP Propels Cross-Channel Customer Lifecycle Marketing to the Next Frontier BlueConic, the world’s leading pure-play customer data platform (CDP), announced enhancements to its best-in-class lifecycle orchestration capabilities, which enable marketers to move beyond channel-specific campaign workflows and instead, orchestrate cross-channel lifecycle marketing programs that are responsive to each customer’s unique journey based on the real-time, unified customer profile data at the platform’s core.…

The ongoing coronavirus outbreak will have a reverberating impact on almost every facet of life on this planet. Human behavior at its most fundamental will change. People will think twice about going into stores, customers will opt for online buying options more than before and the purchase experience will move from being predominantly in the physical world to being predominantly in the digital world. Businesses will have to create experiences tailored to these shifting customer behaviors. Before the crisis, it was clear…

Payfone Declares Latest Investment Will Accelerate Privacy-First Customer Identification Management Platform with Strategic Acquisitions Phone intelligence is undergoing a massive transformation as brands and omnichannel marketing platforms aim to deliver a smooth parallel customer experience. The Customer Experience goals can’t be fully verified without authenticating the user identity and thus prevent fraud. Therefore, CX is complete only when integrated alongside identity verification and authentication analytics…

Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its industry-leading identity resolution technology and data to the Customer Data Platform (CDP) market. Quaero will leverage Neustar’s integrated technology and verified people-based data to improve the quality and accuracy of its clients’ customer data, both on- and offline. This first-of-its-kind…

SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to accurately anticipate a customer’s next move and power the most relevant, high-conversion messages directly in the SmarterHQ platform. These dynamic, self-tuning models update based on how customers interact in real time, which is especially crucial during busy holiday seasons and situations…

Partners with Celebrus to Deliver Personalized Experiences Across All Customer Interactions to Drive Incremental Revenue and Lower the Cost-to-Serve Teradata, the cloud data and analytics company, announced that Vantage Customer Experience (CX) is now generally commercially available. Vantage CX helps brands deliver relevant, personalized experiences in real time, across all customer interactions and touch points. By partnering with Celebrus and integrating real-time interaction data into Vantage CX, Teradata customers…

Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right skills to deal with customer data privacy, a new survey revealed. Lack of skills in data privacy compound the problem and form part of a subset of growing issues to do with a lack of internal capability and capacity. Silverbullet’s new report Whose data is it anyway? How UK marketers navigate data management as consumer privacy concerns grow, surveyed 100 UK CMOs and a wealth…