Customer Data Platforms

Hannah Stewart, VP Marketing at Zeotap comments on the need for marketers to capitalize more on first-party data while sharing a few best practices on what it takes to improve how marketers collate and manage their business and customer…
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Marketers are buying tech they don’t fully understand MessageGears, the customer marketing software company, announces the results of a survey on Customer Data Platforms (CDPs). The big takeaway from the survey, which was…
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The foundation of a great martech stack begins with establishing a strong customer data infrastructure (CDI) first; Michael Katz, CEO and Co-founder of mParticle dives into more detail with some interesting tips and best practices:…
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“As we continue to grow within an experience economy, the “phygital” (physical + digital) customer experience is going to evolve and become much more mature,’’ shares Bibhakar Pandey, Vice President, Digital Customer Experience at…
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Study provides marketers in APAC and Middle East guidance on how to design a comprehensive CDP strategy Epsilon, Adobe and Publicis Groupe today released the findings of a commissioned study that examines marketers' priorities and…
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Simon Data, the market-leading platform provider that delivers the next generation of personalized customer experiences for customer-obsessed brands, today announced their advancement to the top "Leader" ranking in the G2 Spring 2021 Report…
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Solutions include decisioning, customer data management, and identity to enable better experiences between brands and people Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling…
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The report highlights how the pandemic, cookie loss, and data privacy are dictating how marketers will allocate budgets and which tech functionalities they will prioritize in 2021 Marketers turned to customer data platforms…
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Enterprise go-to-market powerhouse joins Amplitude board to help company on its next phase of growth and global scale Amplitude, the global leader in Product Intelligence, announced the appointment of Erica Schultz to its board of…
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Digital Identity Resolution Data Will Enhance the Bridg Platform in Helping Brands Identify, Understand and Engage Unknown In-store Customers Consumer identity data expert Infutor announced that Bridg, the first Customer Data Platform…
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Hi Chris, please tell us how much your role and functions changed in the last 6-8 months. In my role as CTO and Head of Product, I’m responsible for ensuring our product strategy and vision align with our business strategy. As you can…
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News Highlights: Treasure Insights provides a brand-new suite of customer analytics to give marketers better visibility into evolving customer behaviors and greater marketing effectiveness. A new set of integrations has been added…
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Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), announced…
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Data has been a hot topic in the past few years. It is used for a wide range of purposes, including market analysis, identifying user behavior, and even for making crucial decisions at the government level. Everything relies on data,…
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The global coronavirus pandemic is dramatically changing our world, including the landscape of customer experience (CX) much faster than the marketing and media industries could have anticipated. With people at home, brick-and-mortar…
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With the expected rise in curbside pick-up and buy online, pick-up in-store (BOPIS) from retailers this holiday season, SmarterHQ announced the launch of Store Product Alerts, enabling retail marketers to send automated messages to alert…
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Self-Optimizing Journeys maximize customer lifetime value by autonomously determining and serving the next-best-action for each individual customer Optimove, the Science-First Relationship Marketing Hub, announced the general…
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New SaaS option makes RudderStack a fit for any size enterprise RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to…
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Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech…
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