The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping …
Factual Launches Data Enrichment for Brands to Enhance and Amplify Customer Data
Enrich first-party data assets with high-quality location data to derive deeper customer insights and make more informed decisions Factual, the …
Reltio Adds Chief Information Security Officer to Guide Enterprise Security, DevSecOps
Terence Runge to Ensure Reltio Connected Customer 360 and Internal Systems Stay Ahead of Changing, Challenging Security and Regulatory Landscapes …
Factual Announces Strategic Partnership With Mitsui & Co. to Bring Location Data-Driven Offerings to Japan
Digital Marketing Expertise from Mitsui to Accelerate Factual’s Entry into the Japanese Market Factual, the location data company, announced a …
TechBytes with George Corugedo, CTO and Co-Founder at RedPoint
Could you tell us about your role and the team/technology you handle at RedPoint Global? As one of the Founders …
How to Succeed in Marketing to the Connected Consumer
From demographic to social and transactional, Connected Consumers are happy to offer personal data in exchange for a more personal …
Hubspot Partners with Leading Marketing Data Engine, Supermetrics, and Enables Much-Requested Multi-Portal Analytics and Reporting for the First Time
With the new Supermetrics HubSpot connector launching today, marketers can now, for the first time, combine data across HubSpot portals …
What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?
If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The …
MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow
Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us …
Dun & Bradstreet Named A Strong Performer Among B2B Customer Data Platform Providers
Company Believes Pending Acquisition of Lattice Engines Will Position It as a Leading Provider in the CDP Space Dun & …
Criteo Announces Global Audience Partner Program
Enables Advertisers to Power Advanced Segmentation with Industry Leading Onboarding Rates Criteo S.A., the advertising platform for the open Internet, …
New Winterberry Group Research Deconstructs the Confusion Revolving Around Customer Data Platforms
Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: …
The Future of Customer Experience, and What 2019 Has in Store
Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget …
SBDS Global Launches World’s First DataTech Services Company to ‘Cut Through the Data Clutter and Confusion’
Company Focused on Helping Companies Get More Value out of Their DMPs and CDPs The world’s first ever DataTech Services …
Evergage Personalization Book Honored in 2018 PR World Awards
“One-to-One Personalization in the Age of Machine Learning” Dubbed a “Marketing Achievement of the Year” for Helping Companies Learn How …
Mapp Announces a New Unified Customer Data Platform
Mapp Cloud with CDP Will Be the Only Unified Data and Marketing Automation Platform Built for Global Marketers Mapp Digital, …
Amperity Appoints Microsoft Veteran Chris Jones as SVP of Product
With Chris Onboard, Amperity is Positioned to Fundamentally Grow Their Customer Data Platform Amperity, the world’s only Intelligent Customer Data …
Eight Things That Matter from Gartner Digital Marketing Conference
At its recent Digital Marketing Conference, Gartner famously called the future of marketing “fast, frenetic, and fantastic” and we couldn’t …
Lattice Engines Launches the First Customer Data Platform for Account-Based Marketing
Lattice Atlas Uses AI To Scale ABM Across All Accounts Using Both First And Third Party Data Lattice Engines, the …
Tips on Selecting the Right Martech Tools to Prove Sustainable ROI
Full Circle Insights’ CEO, Bonnie Crater Offers Her Views on How to Select the Right Martech solutions for Better, Integrated …