New Study by Tealium Reveals Marketers Are Leaning on Customer Data Platforms to Adapt to New Privacy and Data Policies as Martech Budgets…
The report highlights how the pandemic, cookie loss, and data privacy are dictating how marketers will allocate budgets and which tech functionalities they will prioritize in 2021
Marketers turned to customer data platforms more than ever in 2020 as the pandemic prompted more urgency for digital transformations, the death of third-party cookies impacted data strategies, and a slew of data privacy changes provided new rules to address. Tealium, the trusted leader in real-time customer data orchestration,…