Customer Data Platforms

Sitecore, the global leader in digital experience management software, has been positioned as a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office users 2021-2022 Vendor Assessment (doc #US47524621,…
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Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave™: B2B Customer Data Platforms, Q4 2021. Leadspace, the…
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AI Is Producing Improved Effectiveness and Efficiency in Both Customer-Facing and Back-Office CX Systems Across a Range of Industries and Use Cases Dash Research’s report, “Artificial Intelligence for CX Applications”, focuses on the…
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Simon Advances in Overall Grid Report and Mid-Market Grid Report, and Earns Additional Recognition for Best Support for Third Successive Reporting Period Simon Data, a leading data-driven marketing platform, today announced their…
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Report by independent research firms cites Terminus as the only late stage vendor in both embedded and standalone CDP functionality segments Terminus, the only account-based engagement platform built to deliver more pipeline and revenue…
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New Integrated Research, Media, and Events Firm Will Focus on CX Business Opportunities and Best Practices Across 20 Industry Sectors and 7 Market Segments Dash Network announced its formation to provide global market analysis and…
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The grocery industry was in the middle of a long contemplation of change when the pandemic hit, and all the slow and steady plans for technology adoption were suddenly outpaced by the need to adapt to the new circumstance. As more customers…
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Hannah Stewart, VP Marketing at Zeotap comments on the need for marketers to capitalize more on first-party data while sharing a few best practices on what it takes to improve how marketers collate and manage their business and customer…
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Marketers are buying tech they don’t fully understand MessageGears, the customer marketing software company, announces the results of a survey on Customer Data Platforms (CDPs). The big takeaway from the survey, which was…
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The foundation of a great martech stack begins with establishing a strong customer data infrastructure (CDI) first; Michael Katz, CEO and Co-founder of mParticle dives into more detail with some interesting tips and best practices:…
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“As we continue to grow within an experience economy, the “phygital” (physical + digital) customer experience is going to evolve and become much more mature,’’ shares Bibhakar Pandey, Vice President, Digital Customer Experience at…
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Study provides marketers in APAC and Middle East guidance on how to design a comprehensive CDP strategy Epsilon, Adobe and Publicis Groupe today released the findings of a commissioned study that examines marketers' priorities and…
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Simon Data, the market-leading platform provider that delivers the next generation of personalized customer experiences for customer-obsessed brands, today announced their advancement to the top "Leader" ranking in the G2 Spring 2021 Report…
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Solutions include decisioning, customer data management, and identity to enable better experiences between brands and people Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling…
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The report highlights how the pandemic, cookie loss, and data privacy are dictating how marketers will allocate budgets and which tech functionalities they will prioritize in 2021 Marketers turned to customer data platforms…
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Enterprise go-to-market powerhouse joins Amplitude board to help company on its next phase of growth and global scale Amplitude, the global leader in Product Intelligence, announced the appointment of Erica Schultz to its board of…
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Digital Identity Resolution Data Will Enhance the Bridg Platform in Helping Brands Identify, Understand and Engage Unknown In-store Customers Consumer identity data expert Infutor announced that Bridg, the first Customer Data Platform…
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Hi Chris, please tell us how much your role and functions changed in the last 6-8 months. In my role as CTO and Head of Product, I’m responsible for ensuring our product strategy and vision align with our business strategy. As you can…
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News Highlights: Treasure Insights provides a brand-new suite of customer analytics to give marketers better visibility into evolving customer behaviors and greater marketing effectiveness. A new set of integrations has been added…
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Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), announced…
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