Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: …
The Future of Customer Experience, and What 2019 Has in Store
Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget …
SBDS Global Launches World’s First DataTech Services Company to ‘Cut Through the Data Clutter and Confusion’
Company Focused on Helping Companies Get More Value out of Their DMPs and CDPs The world’s first ever DataTech Services …
Evergage Personalization Book Honored in 2018 PR World Awards
“One-to-One Personalization in the Age of Machine Learning” Dubbed a “Marketing Achievement of the Year” for Helping Companies Learn How …
Mapp Announces a New Unified Customer Data Platform
Mapp Cloud with CDP Will Be the Only Unified Data and Marketing Automation Platform Built for Global Marketers Mapp Digital, …
Amperity Appoints Microsoft Veteran Chris Jones as SVP of Product
With Chris Onboard, Amperity is Positioned to Fundamentally Grow Their Customer Data Platform Amperity, the world’s only Intelligent Customer Data …
Eight Things That Matter from Gartner Digital Marketing Conference
At its recent Digital Marketing Conference, Gartner famously called the future of marketing “fast, frenetic, and fantastic” and we couldn’t …
Lattice Engines Launches the First Customer Data Platform for Account-Based Marketing
Lattice Atlas Uses AI To Scale ABM Across All Accounts Using Both First And Third Party Data Lattice Engines, the …
Tips on Selecting the Right Martech Tools to Prove Sustainable ROI
Full Circle Insights’ CEO, Bonnie Crater Offers Her Views on How to Select the Right Martech solutions for Better, Integrated …
The Art and Science of Retargeting for Marketers in 2018
This Article Is a Quick Fact-Check on Why Retargeting Is Just as Important and Valuable for Both B2B and B2C …
PossibleNOW Announces Strategic Solution with RedPoint Global for GDPR Consent Management
New GDPR Solution Enables Companies to Offer Comprehensive Functionality for Management of Customer Identity, Profile Data, and Consent PossibleNOW, the leading …
TechBytes with Fatima Nadine Khan, Chief Privacy Officer, Demandbase
Fatima Nadine Khan Chief Privacy Officer, Demandbase GDPR could be the most disruptive event of the year for marketers. Last …
RedPoint Global Takes The Lead As The Most Comprehensive Customer Data Platform In CDP Institute Vendor Comparison Report
Company Leads Top 24 Customer Data Platform (CDP) Vendors as the Only Platform to Provide All Features and Capabilities Measured …
“The Butterfly Effect”: Rich Data & AI for Richer Personalized Customer Experience in 2018
In Part Seven of Our Predictions Series 2018, We Explore How the ‘Butterfly Effect’ Is Going to Disrupt the Martech …
New BlueVenn Report: Modern Marketers Awry About Turning into Data Scientists!
BlueVenn’s latest report says, 64% marketers know it’s their role to collect data, but not analyze As part of a …