Customer Data Platforms

Poor data handling is costing businesses millions on resources and lost opportunity, with less than a third of CMOs feel the industry has the right skills to deal with customer data privacy, a new survey revealed. Lack of skills in data…
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"AI technologies for contact centers are very effective in enhancing the customer experience and efficiently servicing customers." Tell us about the role/team you handle at Nuxeo. What inspired you to join the company? I have an…
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Enterprises using customer data platforms can easily integrate Split to measure customer impact of software development As enterprises work to improve the quality of digital experiences and the efficiency of software development, Split…
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Amperity, the first AI-powered Customer Data Platform (CDP), today announced that Chris Chapo will join the company as VP of Customer Success. Chris comes to Amperity with over two decades of retail analytics experience, most recently as…
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The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping the Landscape This Year Winterberry Group, a specialist management consultancy that supports…
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Enrich first-party data assets with high-quality location data to derive deeper customer insights and make more informed decisions Factual, the location data platform, announced Data Enrichment, a new product that allows businesses to…
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Terence Runge to Ensure Reltio Connected Customer 360 and Internal Systems Stay Ahead of Changing, Challenging Security and Regulatory Landscapes Reltio, an award-winning software as a service (SaaS) company at the heart of helping…
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Digital Marketing Expertise from Mitsui to Accelerate Factual’s Entry into the Japanese Market Factual, the location data company, announced a strategic partnership with Mitsui & Co. (“Mitsui” head office: Chiyoda-ku, Tokyo;…
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From demographic to social and transactional, Connected Consumers are happy to offer personal data in exchange for a more personal service and experience. Relationships between brands and consumers have changed. The way we consume…
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With the new Supermetrics HubSpot connector launching today, marketers can now, for the first time, combine data across HubSpot portals with just a few clicks. No programming or integration work is needed. The solution is very much…
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If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted…
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Company Believes Pending Acquisition of Lattice Engines Will Position It as a Leading Provider in the CDP Space Dun & Bradstreet was cited as a Strong Performer in The Forrester New Wave=: B2B Customer Data Platforms, Q2 2019. …
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Enables Advertisers to Power Advanced Segmentation with Industry Leading Onboarding Rates Criteo S.A., the advertising platform for the open Internet, announced the launch of its Global Audience Partner Program, featuring new audience…
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Winterberry Group, a specialist management consultancy that supports growth initiative in advertising, marketing, media, information and technology, released new research: “Deconstructing Customer Data Platforms: Myth vs. Reality.” …
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Predictions, by nature, are fickle. You’re expected to be right and if you’re wrong, people will never let you forget it. Fortunately, making predictions in the customer experience space is a bit easier because there is less variance…
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Company Focused on Helping Companies Get More Value out of Their DMPs and CDPs The world’s first ever DataTech Services provider, SBDS Global, announces it has successfully completed its proof of concept phase and formally launched its…
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"One-to-One Personalization in the Age of Machine Learning" Dubbed a "Marketing Achievement of the Year" for Helping Companies Learn How to Deliver Individualized Experiences Across Digital Channels Evergage, The 1-to-1 Platform company,…
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Mapp Cloud with CDP Will Be the Only Unified Data and Marketing Automation Platform Built for Global Marketers Mapp Digital, the largest private global marketing software technology provider, announced its entrance into the Customer Data…
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With Chris Onboard, Amperity is Positioned to Fundamentally Grow Their Customer Data Platform Amperity, the world's only Intelligent Customer Data Platform (CDP), today announced that Microsoft product veteran Chris Jones has joined the…
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