Customer Data Platforms

Solutions include decisioning, customer data management, and identity to enable better experiences between brands and people Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling…
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The report highlights how the pandemic, cookie loss, and data privacy are dictating how marketers will allocate budgets and which tech functionalities they will prioritize in 2021 Marketers turned to customer data platforms…
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Enterprise go-to-market powerhouse joins Amplitude board to help company on its next phase of growth and global scale Amplitude, the global leader in Product Intelligence, announced the appointment of Erica Schultz to its board of…
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Digital Identity Resolution Data Will Enhance the Bridg Platform in Helping Brands Identify, Understand and Engage Unknown In-store Customers Consumer identity data expert Infutor announced that Bridg, the first Customer Data Platform…
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Hi Chris, please tell us how much your role and functions changed in the last 6-8 months. In my role as CTO and Head of Product, I’m responsible for ensuring our product strategy and vision align with our business strategy. As you can…
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News Highlights: Treasure Insights provides a brand-new suite of customer analytics to give marketers better visibility into evolving customer behaviors and greater marketing effectiveness. A new set of integrations has been added…
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Updates enable brands to adapt to changing data regulations, reduce pressure on engineering resources, and build a customer data foundation for advanced machine learning Segment, the world’s leading customer data platform (CDP), announced…
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Data has been a hot topic in the past few years. It is used for a wide range of purposes, including market analysis, identifying user behavior, and even for making crucial decisions at the government level. Everything relies on data,…
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The global coronavirus pandemic is dramatically changing our world, including the landscape of customer experience (CX) much faster than the marketing and media industries could have anticipated. With people at home, brick-and-mortar…
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With the expected rise in curbside pick-up and buy online, pick-up in-store (BOPIS) from retailers this holiday season, SmarterHQ announced the launch of Store Product Alerts, enabling retail marketers to send automated messages to alert…
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Self-Optimizing Journeys maximize customer lifetime value by autonomously determining and serving the next-best-action for each individual customer Optimove, the Science-First Relationship Marketing Hub, announced the general…
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New SaaS option makes RudderStack a fit for any size enterprise RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to…
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Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech…
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Latest Release from the CDP Propels Cross-Channel Customer Lifecycle Marketing to the Next Frontier BlueConic, the world’s leading pure-play customer data platform (CDP), announced enhancements to its best-in-class lifecycle orchestration…
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The ongoing coronavirus outbreak will have a reverberating impact on almost every facet of life on this planet. Human behavior at its most fundamental will change. People will think twice about going into stores, customers will opt for…
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Payfone Declares Latest Investment Will Accelerate Privacy-First Customer Identification Management Platform with Strategic Acquisitions Phone intelligence is undergoing a massive transformation as brands and omnichannel marketing…
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Neustar’s partnership with Quaero helps bridge the online and offline worlds for CDP users Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it will bring its…
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SmarterHQ announced the launch of Smarter Predictions, allowing marketers to execute machine learning and modeled campaigns across all of their data and communication channels. Smarter Predictions give brands the insights and ability to…
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Partners with Celebrus to Deliver Personalized Experiences Across All Customer Interactions to Drive Incremental Revenue and Lower the Cost-to-Serve Teradata, the cloud data and analytics company, announced that Vantage Customer…
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