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customer dimension

3 Marketing Strategies for Unearthing New Opportunities with Existing Customers

Marketing Strategies keep evolving with time. Marketers today are well aware that it’s easier and cheaper to retain existing customers than to acquire new ones, and yet research has found that most companies are still more focused on new Customer Acquisition instead of Customer Retention. However, as concerns about a possibly slowing economy continue to gain steam—with many economists predicting a recession within 12 to 18 months—this emphasis on new customers (and the cost of acquiring them) versus existing ones will be…