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Customer Intelligence software

Webtrekk and Mapp Successfully Start Their Integration

Shortly after Mapp announced its acquisition of Webtrekk, the first phase of the integration of Webtrekk's Marketing Analytics and Customer Intelligence software into Mapp's Digital Marketing Cloud began. Marketers and data specialists benefit from an attractive, bundled offering that provides a secure, cost-effective, and more powerful alternative to traditional marketing clouds. Following the slogan "The fastest time from Aha! To Clicks", Mapp and Webtrekk combine customer intelligence and cross-channel…