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Customer Relation Management

Mobile CRM and Its Role in SMB Growth

The migration of a major chunk of population from desktops to mobiles has been a prevalent trend in recent times and brings in new opportunities for the growth of small and medium businesses (SMB). SMBs have a better chance of competing and winning against large businesses in their respective domains than ever before. This is primarily due to Customer Relation Management (CRM) strategies that make SMBs adapt to the changes in the marketplace at an unparalleled pace. CRM development, hence, has seen a huge surge in terms of…