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Customer Relevance

Customer Taste: The Key to Profitable, Long-Term Relationships

Consumers make purchase decisions based on their personal Taste. When a Sales clerk asks, “May I help you?”, invariably the consumer responds with information about his or her Taste. “I’m looking for a slender dress, ideally in a lighter color, just above the knee, not too revealing, not too conservative, under $150.” Netflix has succeeded in creating a user experience that’s reflective of your Taste in movies, and Spotify’s Machine Learning system has the goal of learning and presenting songs and playlists that match…