Browsing Tag


Omniconvert Is Launching REVEAL, the First Customer Value Optimization Software Available to Shopify Merchants

Shopify Merchants Can Now Become Customer-Centric: REVEAL, by Omniconvert, is now available in the Shopify AppStore According to the Harvard Business Review, "Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one. Increasing customer retention rates by 5% mean an increase in profits by 25% to 95%." REVEAL is a Customer Value Optimization (CVO) tool that serves as a unique source of truth about the customers of online retailers. They can understand their best and worst…