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CX messaging

The Next Wave of CX Messaging Trends (From Those Who Know)

As part of Smooch’s recent State of Messaging report, we sat down with a gaggle of (32 to be exact) product, marketing and CX leaders from the world’s most innovative companies that are at the forefront of the conversational revolution. We spoke with experts from across the board; channel gatekeepers, software vendors, brand stewards and startup innovators, including those who are working directly at the CX coal face at the world’s largest organizations such as Google, Uber, and LVMH. We asked them about the state of…