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D/CAL And Apollo Form Strategic Alliance To Make Big Data Culturally Relevant

D/CAL, a strategic creative agency co-founded by Tony Hawk, and Apollo Program, a consumer intelligence software company based in New York City, announce a partnership aimed at offering powerful, industry-exclusive behavioral insights and creative services to brands. The partnership combines qualitative, street-level insights from D/CAL's industry-first Cultural Advisory Board (CAB) with Apollo's quantitative ability to assess real consumer behavior at the intersection of content, consumption and media, at scale. "In my…