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D2Cx

Simulmedia Launches TV Marketplace Designed for Direct-To-Consumer Marketers

D2Cx Will Match Buyers to Sellers of +200 Billion Weekly National TV Ad Impressions Simulmedia, the only advanced TV provider that gives marketers full transparency on media metrics, business outcomes, inventory placement and pricing, announced it has launched a marketplace specifically designed for direct-to-consumer marketers. The marketplace, called D2Cx.com, uses bidding, small daily minimums, fast, bottom-up reporting, and distribution across more than 200 billion national TV ad impressions weekly from top cable…