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DAA Principles

Privacy Group Brings Websites of Pharma and Apparel Brands into Compliance with Best Practices

Digital Advertising Accountability Program released new actions detailing its efforts to provide consumers with marketplace choice about their digital privacy. As a result of consumer complaints, the privacy watchdog brought the companies Johnson & Johnson Consumer Inc. and PVH Corp. into compliance with the Digital Advertising Alliance's Self-Regulatory Principles, best practices for digital ad privacy. As a result of a consumer complaint filed with the Accountability Program, the privacy watchdog initiated a review…