Browsing Tag

Daniel Meler

AI-Driven Marketing Planning Solution InfiniGrow Launches to Solve Key Marketer Challenge – Optimizing Channel Budget Allocation to Achieve…

Companies like ContentSquare Are Uncovering Better Performing Channels and Gaining Insights and Optimization Suggestions to Improve Marketing Planning and Budget Allocation Without Hiring Data Scientists Thanks to Infinigrow’s AI-Based Marketing Planning Platform The growing number of marketing channels and the ensuing trove of data has resulted in marketing teams spending most of their time trying to understand and act on their data to improve marketing performance and KPIs. Despite the data, John Wanamaker’s 100 year…