Browsing Tag

Daniel Rieber

Mobile Marketing Association Germany Publishes Checklists for Multi-Touch Attribution

In light of complex customer journeys, Multi-Touch Attribution (MTA) has become the holy grail for marketers. According to a recent study, 44% of advertisers still assign the entire conversion credit to the last interaction, often for lack of a better alternative. To help marketers embrace Multi-Touch Attribution, the Mobile Marketing Association Germany has created checklists focussing on key features and implementation. Multi-touch attribution (MTA) enables marketers to track customer journeys across channels and…