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Danish toymaker

IBM’s AI-Powered Interactive Ads to Guide Shoppers this Holiday Season

Leading Toy Maker LEGO Systems Among First Brands to Activate New Ad Platform Just in time for Black Friday—the busiest shopping day of the year—IBM is announcing that its latest AI-powered interactive ads will be used by LEGO Systems, Inc. to recommend the right gift set to the right holiday shoppers. The ads will run throughout the holiday season, when the majority of annual toy retail sales take place. For holiday shoppers seeking just the right toys to buy this year, the experience is both easy and intuitive.…