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Data Bug

The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage

I once heard an honest marketer say he would rather stand in a cold shower tearing up $100 bills than work with data. This sentiment is widely shared across the B2B marketing universe;  however, the data tsunami is crashing over our heads. You have no choice except to embrace data as your friend and job enabler or perish. Nowhere is data more important than when mapping, understanding and optimizing the customer journey. When I talk about the customer journey, I am referring to the entire customer lifecycle as depicted in…