ENGINE Appointed Media Agency Of Record By Aruba Tourism Authority
ENGINE, a global, full-service media and marketing services company, has been appointed by the Aruba Tourism Authority (A.T.A.), as its media agency of record, after a review process facilitated by Lisa Colantuono, President of AAR & Partners. As Media AOR, ENGINE will be responsible for developing and activating the overall media strategy in the US; including media planning and buying, audience building, data consultation, and measurement and analytics.
The A.T.A. is the Destination Marketing and Management…