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Data & Marketing Association DMA

US Consumers Becoming More Open to Sharing Data: Acxiom Report

Joint Study by Acxiom and Data & Marketing Association Reveals Almost Half of American Consumers Feel More Comfortable With Data Exchange Than They Did Previously Acxiom, the data foundation for the world's best marketers, released a new report in partnership with the Data & Marketing Association (DMA), that found US consumers are becoming more open to engaging in data exchanges in return for better offers and services. The joint study, “Data Privacy: What the Consumer Really Thinks,” discovered nearly half of…