Browsing Tag

Data Protection Bill

ePrivacy: The Online Privacy Stakes Are About to Get Higher

Since it was first announced in January 2012, the General Data Protection Regulation (GDPR) has dominated the marketing industry agenda. And with its effective date now only ten months away, it’s easy to see why the debate has now risen to a clamor. But the GDPR isn’t the only new rule book companies should be prioritizing, especially when it comes to marketing. The ePrivacy Directive (ePD) — commonly known as the “cookie law” — must also be taken into account. It’s certain this will be challenging, given that a…