Browsing Tag

Data Quality Certification

Neutronian and Eyeota Launch Data Quality Certification Initiative

Provides marketers with data quality transparency. Bombora, ShareThis, and Affinity Answers first to be certified in respective categories Neutronian, a pioneer of independent data quality certification, and Eyeota, a leading global data platform, announced the launch of a data quality certification initiative within the Eyeota Data Marketplace designed to give marketers transparency into the data quality powering ad campaigns. Along with the launch, the companies announced the first group of data suppliers to have…