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Data-Science Engine

Fandango LATAM Leverages CleverTap’s Intent Based Segmentation To Transform Customer Experience

Fandango Latin America, the region's leading online movie ticketing service, today announced that it is leveraging CleverTap's Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTap's Coeus Data-Science Engine to segment an audience based on how high (or low) their…