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Just 11% of People Prefer the New Warner Bros. Logo, Showing the Impact of Nostalgia for Iconic Brands

Warner Bros. swapped its iconic gold-and-blue shield logo with a more modern blue-and-white shield -- and consumers aren't happy with the change Warner Bros. may have a win with "Joker" — the most-nominated film for the 2020 Academy Awards — but its new logo is not a winner, according to a new survey from Visual Objects, a portfolio website. About 89% of consumers prefer the old Warner Bros. logo to the new one. Warner Bros. launched its redesigned logo in November, replacing…