Browsing Tag

David Clark

FreeWheel Launches DRIVE—a Comprehensive Advertising Solution Designed to Reach Consumers Across the New TV Landscape

Aggregates Premium OTT and VOD Inventory from Freewheel’s Supply Partners to Target Tv-Sized Audiences and Drive Better Results for Marketers FreeWheel, A Comcast Company, announced the launch of FreeWheel’s DRIVE, a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV, including Over-the-Top (OTT), Set-top Box Video on Demand (STB VOD) and digital video, using advanced data and measurement capabilities. “The changing consumption pattern of premium video is…