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Decision Engineering

Three Components of a Data-Driven, Future-Focused Customer Engagement Strategy

In a data-driven economy, marketers look to customer engagement to improve their brand’s market share. Marketing technology solutions figure prominently in modern customer engagement strategies, but it is imperative to secure quality data to conduct effective outreach. That requires marketers to collaborate closely with sales and customer support teams. Before launching a customer engagement campaign, marketers must integrate data that arrives from internal and external sources. This can be a challenge because data flows…