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Demand for Digital

Demand for Digital Gifting Reaches All-Time High: New Report Reveals Best Practices, Progress and Areas for Growth in Gift Card eCommerce…

As consumers are pushed to shop online, findings from a new study1 by NAPCO Research, a leading independent retail research firm, examine the progress and areas for growth in digital gifting programs. Based on Blackhawk's sales data, first party sales (e.g., gift cards sold directly from a restaurant and merchant's own website) on its partners' channels since mid-March are up 92% over 2019.2. NAPCO's third annual Merchant Gift Card E-Commerce Evaluation offers merchants the opportunity to compare results to previous years to…