Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time
New Yes Lifecycle Marketing Report Reveals New Milestones for Smartphone Usage and Finds Lower Email Volume but Higher Unsubscribe Rates Post-Holiday
Email-driven smartphone performance reached a milestone in Q1 2018. For the first time, smartphones generated over 35 percent of all email-driven revenue and half of all email-driven orders, according to data released recently by Yes Lifecycle Marketing.
In the newly released, "Email Benchmark Report: Maintaining the Holiday Momentum," Yes Lifecycle Marketing analyzed…