Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy …
TechBytes with Nir Feldman, SVP Engineering, Kenshoo
Tell us about your role and the team/technology you handle at Kenshoo I am leading a super talented group of …
Introducing BAM: Brand Attraction Monitor
The World’s First Cross-Media Measurement Tool for Informing a Brand’s Overall Marketing Effectiveness and Performance Against Key Competitors Now in …
Outbrain Completes Acquisition of Ligatus and Announces New Executive Leadership Team for Europe
Outbrain, the world’s leading discovery and native advertising platform on the open web, announced the completion of the acquisition of …
WowYow Expands AI and Visual Search Capabilities, Launches New Suite of Products Designed to Unlock the Full Value of Online Images
AI & Visual Search Technology Company Becomes Mission-Critical for Media Companies and Brands to Better Analyze, Categorize & Monetize Billions …
Samba TV and Twitter to Measure Tune-in for TV Programmers
New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in Samba TV, the emerging leader in global TV analytics, …
Meredith Promotes Catherine Levene To President/Chief Digital Officer
Will Lead All Digital Activities for Meredith’s National Media Group Meredith Corporation, the leading media and marketing company reaching 175 …
Digitas Global Head of Programmatic Joins OpenX To Lead Agency and Brand Strategy
Experienced Agency Leader Previously Led Programmatic Media and Brand Strategy Over 15 Year Stint at Publicis Owned Digitas OpenX, the …
CAKE by Accelerize Announces Seamless Integrations with Leading Digital Media and Marketing Platforms
Enterprise-Class Customer Journey Data Collection and Analysis to Access Cost Data and Reveal the True Impact of Digital ROAS Accelerize …
New Scala-branded Content Accelerator Introduced to the Digital Signage Market
Scala Content Accelerator Helps Ensure Media Players Are Successfully Delivering Dynamically Changing Rich-Media Content to Any Screen Scala announced the …
Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service
Parks Associates’ OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research …
PubMatic and Ringier Partner to Drive Programmatic in the Romanian Market
Ringier Becomes PubMatic’s Preferred Partner in Romania as the Publisher Adopts its Header Bidding Technology PubMatic, the publisher-focused sell-side platform …
district m go Unveiled to Scale Digital Advertising and Search Marketing
district m go Is Able to Provide a Complete Platform to Help SMBs Leverage the Full Power of Digital Advertising …
TechBytes with Scotty Pate, Data Scientist, Goodway Group
Scotty Pate Data Scientist, Goodway Group Marketing automation powered by AI and machine learning would rule the roost in B2B. …
Turner’s Donna Speciale Joins Digital Remedy Board of Directors
Digital Remedy, a white-labelled ad operations and sales solution for publishers, advertisers, and influencers, announced that Turner’s President of Ad …
Programmatic & Digital Advertising Leader Anagram Adds Jenna Umbrianna Gino to Executive Suite
The Addition of Industry Veteran Bolsters Anagram’s Market-Leading Programmatic Capabilities Anagram — a digital media agency built for the modern …
DelPlaya Media Obtains ‘TAG Registered’ Status From the Trustworthy Accountability Group (TAG)
DelPlaya Recently Completed the TAG Registration Process and Is Now Planning to Apply for a TAG “Certified Against Fraud” Seal …
MarketStar Outlines Strategies for AdTech, Digital Media Companies
Industry Leader’s New E-Book Offers Advice for Businesses to Stay Competitive in the Crowded Market MarketStar, the industry leader in …
Programmatic Tech Bytes with David Kashak, Founder and CEO of Connatix
Last week, we covered the launch of Connatix Programmatic Syndication, the first-of-its-kind programmatic solution in the market. Yes, we mentioned …