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Next Generation Video Creation Platform InVideo Announces $15M Series A

InVideo, the modern video creation platform that allows users to create high-quality videos for any form of digital media, announces a $15M Series A led by Sequoia Capital India. The round also includes participation from Tiger Global, Humming Bird, RTP Global, and Base. InVideo offers an intuitive, full-featured video creation experience for amateurs and professionals alike. The platform combines video editing and compositing in a browser-first solution, increasing accessibility, removing rendering time, shortening…

ConsumerTrack Celebrates Growth with New Expansion in Hawaii

With so many companies and businesses shutting down and cutting staff due to Covid-19, ConsumerTrack has triumphed against the odds and continues to drive growth. In addition to offices in Chicago, Denver, Bethlehem, Charlotte, and their headquarters in Los Angeles, the leading digital media and marketing company has now expanded to Oahu, Hawaii. Since its formation in 2004 by President Jeff Bartlett and CEO Brett Rossman, ConsumerTrack has established itself as a leading financial information and customer acquisition…

Penske Media Announces Mike Monroe as New Chief Marketing Officer, Head of PMC Studios

Penske Media Corporation (PMC) announced the appointment of Mike Monroe to Chief Marketing Officer, Head of PMC Studios. In this new position, he will lead the development of PMC Studios, Integrated Marketing & Creative Services, Account Management, and Communications for the Portfolio Sales team working in conjunction with PMC's portfolio of award-winning brands, which includes Rolling Stone, Variety, Robb Report, SHE Media, Deadline, ARTnews and WWD. He will be based in PMC's LA office. Marketing Technology News:…

Comscore Achieves Global Connected TV Footprint With New Samba TV Partnership

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced its expanded TV measurement footprint driven by a new partnership with Samba TV, one of the leading cross-screen television data and analytics providers globally. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and…

Jellyfish Appoints Sharon Harris as First Global Chief Marketing Officer

In the new role, Harris will work to scale Jellyfish’s global presence and expansion Jellyfish, a digital partner to the world’s leading brands, has appointed marketing and digital media expert, Sharon Harris, as its first global Chief Marketing Officer. In the role, Harris will oversee Jellyfish’s international marketing strategy across 30 offices as the company continues to expand as a global digital partner. A key area of focus is to help brands embrace digital transformation as the next evolution of business on a…

Strategus Joins Interactive Advertising Bureau

Ad-Tech Executive Team to Serve on Key Standards Committees Ad-tech managed services platform Strategus has joined the Interactive Advertising Bureau (IAB), the global trade association for the digital media and marketing industries. After pioneering the first programmatic TV advertising campaign five years ago, Strategus executives will contribute their unique expertise by serving on several technical standards committees. Recently named to the Inc. 5000 for the third year in a row, fast-growing Strategus lends its…

Red Ventures to Acquire CNET Media Group from ViacomCBS for $500 Million

Red Ventures, a portfolio of digital brands, announced that it has entered into a definitive agreement to acquire CNET Media Group from ViacomCBS for $500 million. CNET Media Group is a pioneer in digital media. CNET, a leading global technology news brand, has grown over 25 years to cover all aspects of technology in our lives, including automotive coverage at Roadshow and Spanish-language technology coverage at CNET en Español. CNET paved the way for CNET Media Group, an expansive portfolio of digital media brands that…

MarTech Video Interview with Larry Allen – Comcast

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

IAB Ushers in New Era: David Cohen Named IAB CEO; Randall Rothenberg Named Executive Chair

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding Randall Rothenberg, who will remain at IAB as Executive Chair through 2022. "In less than a year as President of IAB, David Cohen has vastly increased the size of our media marketplaces, brought an unprecedented number of industry captains into our leadership councils,…

Monica Fitzsimmons Joins Vidoomy as VP-Multicultural Sales in USA

Vidoomy reinforces its expansion in USA with the arrival of Monica Fitzsimmons as Vice President Multicultural Sales in the country. With the aim of multiplying its operations and strengthening its activity in the North American market, its arrival continues with the international growth that the company has sustained since its inception and which has increased during this year. Vidoomy is the adtech specialized in broadcasting advertising videos in global digital media, always with the guarantee of a brand safe…

DoubleVerify Global Insights Report: Fraudsters Flock to Connected Television (CTV)

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, released its 2020 Global Insights Report, providing a market-by-market benchmark on the state of media quality for global advertisers. With an in-depth analysis of brand suitability, fraud, viewability, and performance, the report addresses key issues that advertisers face today as they seek to maximize return on their digital investments. The report also offers a view on emerging trends  — including the sharp rise in CTV…

Mediaocean Acquires Symsys To Expand European Operations

As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams  Mediaocean, the modern system of record for omnichannel advertising, announced today that it has expanded its European operations with the acquisition of Symsys, the leading Dutch media management software provider. Symsys is the leading media management software provider in the Netherlands handling campaign execution, including buying, invoicing, and reporting. The Netherlands is a major advertising market…

Ad Industry Launches “Partnership for Responsible Addressable Media”

Governing Group of Industry Leaders Includes 4A's, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal, IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy…

AdTech Leaders Come Together for the Future of Digital Media for Businesses & Consumers

Governing Group of Industry Leaders Includes 4A’s, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal,IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding…

Beyond Target Audience: 4 Other Factors for Choosing Publishers to Spend With

The modern digital media landscape gives brand marketers a virtually endless number of options when it comes to choosing the right outlets for reaching consumers. Most advertisers focus on the target audience when choosing which publishers to spend with, making sure that their audience demographics and behaviors align. While that’s certainly a priority, it’s not the only factor advertisers should consider. Consumer expectations have changed dramatically in the era of Big Data, social media, and fake news. Consumers are…

Rakuten Advertising Hires Veteran Affiliate Marketing Executives

Mike Chin, Ceres Cueva Join from Macy's  Rakuten Advertising has hired Macy's alumni Mike Chin and Ceres Cueva as SVP of Client Services North America and VP of Publisher Partnerships North America, respectively, to advance the company's strategic services and increase partner and client collaboration. Together, Chin and Cueva bring more than three decades of retail and affiliate marketing expertise. While at Macy's, Chin most recently led digital media for the global retailer and Cueva drove the brand's affiliate…

LTN Global and Encompass Expand Partnership

LTN Global, the industry leader in transformative media technology and video transport network solutions, and global media services company Encompass Digital Media are expanding their relationship through a new multi-year partnership for managed IP transport and advanced advertising services. As part of this partnership, LTN solutions will be natively integrated into Encompass’ global service infrastructure, including the newly launched Altitude Media Cloud, to create the first fully-managed, global IP broadcast network.…

BEN Broadens AI-Powered Influencer Campaigns in H1 as Brands

Q2 Defined by Record-Breaking Number of New Clients; Expanded Sales Team; and Introduction of New AI Tools BEN, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, announced a record-breaking H1. Since the beginning of the year, BEN has started new client relationships, added to its sales team, and developed groundbreaking influencer discovery tools for its proprietary AI technology. Despite the uncertainty and industry challenges related to COVID-19, BEN has…

DoubleVerify Expands To India, Appoints Digital Media Vet to Head Business Operations

Company Taps Former LinkedIn Executive, Nachiket Deole, to Lead DV in India DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the India market. DV has appointed digital media veteran, Nachiket Deole, to lead business operations in the region. Deole will be based in DV’s Mumbai office. Deole is charged with setting up DV’s operations in India and driving adoption of DV’s best-in-class measurement and programmatic…

Keen Decision Systems Names Randall Beard to Board of Directors

Keen Decision Systems announced that it has named Randall Beard to its Board of Directors. Beard brings a deep background in digital media and the data and e-commerce industries. With more than 25 years of award-winning, executive experience growing and scaling businesses Beard has expertise in consumer packaged goods, financial services and high-touch service brands. Marketing Technology News: Infutor Introduces CRM FreshLink to Resolve Inaccurate First Party Data and Maximize Marketing ROI "We are thrilled to have…