digital media

The Media Company Paid $1M in Royalty Payments in Q1 2020 as Advertisers and Producers Adjusted to the New Normal Jukin Media, the leader in user-generated entertainment, has reached a new milestone: it has now paid out more than $25M in royalty payments to everyday video creators who have captured something remarkable on camera. As the global pandemic has slowed the entertainment industry to a halt, Jukin has been a go-to resource for producers of TV shows and commercials as user-generated content (UGC) can be used to…

Our Premium Kids AVOD Network Reaches 40% Of Kids Under 13 in the United States WildBrain Spark, the digital media division of WildBrain—one of the world's largest independent kids' and family entertainment companies—has appointed Charles Gabriel to the newly created position of Vice President and Head of US Advertising Sales. Gabriel brings over 15 years of experience in digital advertising to the role aimed at expanding WildBrain's digital AVOD sales efforts to its current partners, US media agencies and US brands…

Outbrain, the world's leading discovery and native advertising platform on the open web, recently selected CHEQ's cybersecurity-backed offering to secure its digital media from non-human, invalid and fraudulent traffic. This additional layer of ad-fraud protection now sits on top of Outbrain’s existing, rigorous defenses. “Ad fraud is a consistent problem plaguing the digital advertising industry,” said Yossi Amara, Chief Information Officer at Outbrain. “By partnering with CHEQ, we are taking the…

Right Balance Between Tech and Human Touch Can Enhance Omni-Channel Experiences Rapid changes in customers' attitudes and expectations are challenging marketers like never before. Finding the right balance between the efficiency of technology and personal connection through human interaction has become even more challenging for marketers. At the same time, it also presents major opportunities, concludes new research from The Conference Board. The report, Customers Are Changing, and So Should Marketing, is based on a…

Mediavine, a Comscore top 25 digital media property and full-service ad management company dedicated to building sustainable businesses for content creators, has added an option for their 7000+ websites to donate unused ad space toward providing opportunities for education, donation and action in support of the Black community. The initiative kicked off on June 2, 2020, with more than 450 Mediavine content creators agreeing to pause their revenue-generating ads for 8 minutes and 46 seconds and serve only ads that brought…

Glory Star New Media Group Holdings Limited, a leading mobile and online digital media and entertainment company in China, announced that it has successfully completed content production programs for multiple international luxury brands, including Fendi, Prada, Gucci, and Burberry. Marketing Technology News: Payment Terms, Shipping and Online Trade Shows on Alibaba.Com According to the Luxury Goods Worldwide Market Study, Fall-Winter 2019 report produced by Bain & Company, the worldwide demand for luxury goods…

Entravision Communications Corporation,, a leading global media and marketing technology company that engages consumers, announced the appointment of Chris Munoz to the executive leadership team as the Executive Vice President of National Sales. Mr. Munoz will oversee Entravision's national spot television, national spot radio, network radio and national digital audio platforms. This appointment is effective as of June 1, 2020. Marketing Technology News:  Druva and FireEye Join Forces to Strengthen Enterprise Cyber…

Inte Q, a leader in building effective customer loyalty strategies, campaigns and experiences for brands, is excited to announce Terry Gallaher has joined the organization as Chief Customer Officer. In his role Terry will lead all client functions, including strategic sales, account management and client services Inte Q, a leader in building effective customer loyalty strategies, campaigns and experiences for brands, is excited to announce Terry Gallaher has joined the organization as Chief Customer Officer. In his role…

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

"Rise Up New York!" Adds to the Growing List of Charity Events and Artists on LiveXLive Who Want to Expand Their Reach to a Global Audience LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced today that it has partnered with Robin Hood and iHeartMedia for "Rise Up New York" relief benefit on Monday, May 11 at 7 PM ET to raise awareness and funds to help New Yorkers whose lives have been dramatically impacted by COVID-19. The show will bring together New York City's biggest…

LiveXLive Expects the Acquisition to be Accretive, Strengthen Its Balance Sheet and Diversify Its Business Model with Significant Advertising Component LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced today that it has signed a definitive agreement to acquire Courtside Group, Inc., the owner and operator of PodcastOne, a leading subscription and advertiser-supported podcast network home to popular and star-studded podcasts across top genres including sports, comedy, celebrity…

TechnologyAdvice, the Nashville-based B2B marketing services company, announces the acquisition of 40 digital media properties across two transactions that promise to uniquely position them to serve B2B technology companies of all sizes and engage with technology buyers at all stages in the research and buying process The first acquisition is QuinStreet’s B2B business, which includes a full team of talented B2B marketers as well as 39 media properties. The sites include well-known technology media outlets like eWEEK,…

Leading programmatic partners including Cadreon, Trade Desk, Acxiom and EMX join in first pro bono marketplace for social causes In response to the COVID-19 pandemic, the Ad Council, in partnership with Cadreon and The Trade Desk, announced the launch of the first Ad Council Private Marketplace (PMP), which will give publishers and media companies the opportunity to donate digital media inventory in support of the Ad Council's COVID-19 digital public service ads (PSAs). Marketing Technology News: Identity Automation…

Entries for the Cynopsis Adtech Awards are open from now until June 24th Cynopsis Media has opened the call for entries for the inaugural Cynopsis Adtech Awards, celebrating the advances in the technology that underpin the media business. Entries are being accepted from now through June 24th. “The media space is evolving at such a quick pace in part because of the incredible technological strides that allow content and advertising to be viewed and shared on any and every screen,” says Cynopsis Publisher Robbie Caploe.…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ThoughtLab, Atento S.A., Jobvite, Comscore, ZeroBounce, and Promo.com. ThoughtLab Announces Grant Program for Utah Small Businesses ThoughtLab announced this week a pledge of more than $50,000 that will be dedicated to a marketing services grant program created to help small businesses in Utah cope with the economic impacts of COVID-19. In the wake of the Coronavirus, many businesses…

Tiger Pistol Shortlisted for Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has announced it's been named a finalist in the 12th annual Shorty Awards for every category the company entered - Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products. The Shorty Awards is an international competition honoring brands, agencies and…

Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media. The report found positive changes across many aspects of the ecosystem, including a rise in global viewability rates across all formats and environments in the second half of 2019. Desktop video viewability has continued to rise, reaching new heights at 74.1% compared to 68.6% in the same period a year prior. Meanwhile, mobile…

CATS Specification Complements OpenRTB, Standardizing Ad Requests for Direct Media Transactions In Public Comment until April 24 IAB Tech Lab released CATS (Common Ad Transport Standard) for public comment for a 30-day period until April 24. Designed to complement OpenRTB (Real-Time Bidding), CATS is a new standard to execute ad requests in non-biddable ad transactions, and aims to: Standardize server-to-server communications Solve for limitations in payload size in HTTP GET macro-based implementations, which…

Only 6% of Brands, Agencies, Publishers Are Satisfied With Current Digital Ecosystem; 92% Believe There Is Need for Industry-Wide Standardization; 83% Believe Cryptography Can Be Used To Create Transparencies And Efficiencies AdLedger, the research consortium developing the global standards for the application of innovative technologies in digital media, released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem. Additionally, 92% of respondents believe…

Teads and Bustle Digital Group Sign Exclusive Partnership Expanding Teads Reach in US Teads, The Global Media Platform, announced it signed an exclusive partnership with Bustle Digital Group (BDG) expanding its reach to 88 percent of consumers across the Generation Z and Millennial age groups in the US according to ComScore. Under the partnership, Teads will enable BDG to increase incremental ad revenue from video and viewable display across mobile and desktop. BDG is the leading digital media company publishing…