digital media

Submissions Must Support Consumer Privacy, Equal Access; Process Builds on Working Group Efforts by Hundreds of Companies to Develop Business Use Cases, Legal & Policy Guidance, Technology Standards The Partnership for Responsible Addressable Media extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial…

Further Invests in Ad Verification and Transparency for Programmatic Buying With Total Visibility Integral Ad Science (IAS), the global leader in digital ad verification, announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers, including its popular Total Visibility product which provides insight into digital media quality and corresponding…

Due to his extensive experience in the commercial field and the digital marketing sector, Pedro Muñoz will lead Vidoomy's commercial strategy and European sales teams from its headquarters in Madrid, strengthening the company's position in and outside its borders. Vidoomy, digital platform specialized in video advertising, offers to its clients access to premium audiences in digital media that the company manages. In this way, it makes it easier for advertisers and prestigious brands campaigns to impact their target…

RealNetworks, Inc. announced the completion of the previously disclosed sale of Rhapsody International, Inc., which does business as Napster, to MelodyVR Group PLC. Effective December 30, 2020 and pursuant to the merger agreement between the parties, MelodyVR's subsidiary merged with and into Napster, with Napster surviving and becoming a wholly-owned subsidiary of MelodyVR. RealNetworks, which owned 84% of Rhapsody, was not a direct party to the merger agreement other than as a security holder representative. Marketing…

Two Platinum Awards for Personalized Marketing Campaign and Gold Award for New Data-Driven Website, Built by Whereoware Cuisinart, a division of the Conair Corporation, earned two honors at the 17th annual 2020 MarCom Awards for their new website and a personalized marketing campaign for their AirFryer product. Separately, the Air Fryer email campaign also won a 2020 dotCOMM Award. Both the website and marketing campaign were built and activated by full-service digital agency Whereoware. MarCom is among the largest,…

Firework, the world's fastest-growing short-video Stories platform on the open web, announces its first pure-entertainment media partner: Jukin Media. Firework also launches a bold new update to their business site, Firework.tv, aimed at helping the world's leading publishers, businesses, and professional creators, build their very own short video Stories platform. Marketing Technology News: ViacomCBS Appoints Raffaele Annecchino President and CEO, ViacomCBS Networks International "Firework is pushing the boundaries of…

MediaMath SOURCE Digital Media Ecosystem Now Available Globally MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced global availability of the SOURCE digital media ecosystem, delivering upon the promise it made one year ago to develop a 100 percent accountable, addressable and aligned digital media supply chain by the end of 2020. Working with industry-leading partners to align the interests of brands, agencies, publishers and technology providers, MediaMath has created…

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

New Technology Greatly Reduces Toil and Time to Perfect Media Campaigns Yagle, an international martech and analytics startup, has created and launched globally after the successful completion of its beta launch. Yagle is a fast and effective method for digital media assessment – utilizing artificial intelligence — for businesses in any industry. Media planners often go to great lengths to create a program for clients using a variety of methods or working with several vendors. It is nearly impossible to efficiently analyze…

InVideo, the modern video creation platform that allows users to create high-quality videos for any form of digital media, announces a $15M Series A led by Sequoia Capital India. The round also includes participation from Tiger Global, Humming Bird, RTP Global, and Base. InVideo offers an intuitive, full-featured video creation experience for amateurs and professionals alike. The platform combines video editing and compositing in a browser-first solution, increasing accessibility, removing rendering time, shortening…

With so many companies and businesses shutting down and cutting staff due to Covid-19, ConsumerTrack has triumphed against the odds and continues to drive growth. In addition to offices in Chicago, Denver, Bethlehem, Charlotte, and their headquarters in Los Angeles, the leading digital media and marketing company has now expanded to Oahu, Hawaii. Since its formation in 2004 by President Jeff Bartlett and CEO Brett Rossman, ConsumerTrack has established itself as a leading financial information and customer acquisition…

Penske Media Corporation (PMC) announced the appointment of Mike Monroe to Chief Marketing Officer, Head of PMC Studios. In this new position, he will lead the development of PMC Studios, Integrated Marketing & Creative Services, Account Management, and Communications for the Portfolio Sales team working in conjunction with PMC's portfolio of award-winning brands, which includes Rolling Stone, Variety, Robb Report, SHE Media, Deadline, ARTnews and WWD. He will be based in PMC's LA office. Marketing Technology News:…

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced its expanded TV measurement footprint driven by a new partnership with Samba TV, one of the leading cross-screen television data and analytics providers globally. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and…

In the new role, Harris will work to scale Jellyfish’s global presence and expansion Jellyfish, a digital partner to the world’s leading brands, has appointed marketing and digital media expert, Sharon Harris, as its first global Chief Marketing Officer. In the role, Harris will oversee Jellyfish’s international marketing strategy across 30 offices as the company continues to expand as a global digital partner. A key area of focus is to help brands embrace digital transformation as the next evolution of business on a…

Ad-Tech Executive Team to Serve on Key Standards Committees Ad-tech managed services platform Strategus has joined the Interactive Advertising Bureau (IAB), the global trade association for the digital media and marketing industries. After pioneering the first programmatic TV advertising campaign five years ago, Strategus executives will contribute their unique expertise by serving on several technical standards committees. Recently named to the Inc. 5000 for the third year in a row, fast-growing Strategus lends its…

Red Ventures, a portfolio of digital brands, announced that it has entered into a definitive agreement to acquire CNET Media Group from ViacomCBS for $500 million. CNET Media Group is a pioneer in digital media. CNET, a leading global technology news brand, has grown over 25 years to cover all aspects of technology in our lives, including automotive coverage at Roadshow and Spanish-language technology coverage at CNET en Español. CNET paved the way for CNET Media Group, an expansive portfolio of digital media brands that…

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding Randall Rothenberg, who will remain at IAB as Executive Chair through 2022. "In less than a year as President of IAB, David Cohen has vastly increased the size of our media marketplaces, brought an unprecedented number of industry captains into our leadership councils,…

Vidoomy reinforces its expansion in USA with the arrival of Monica Fitzsimmons as Vice President Multicultural Sales in the country. With the aim of multiplying its operations and strengthening its activity in the North American market, its arrival continues with the international growth that the company has sustained since its inception and which has increased during this year. Vidoomy is the adtech specialized in broadcasting advertising videos in global digital media, always with the guarantee of a brand safe…

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, released its 2020 Global Insights Report, providing a market-by-market benchmark on the state of media quality for global advertisers. With an in-depth analysis of brand suitability, fraud, viewability, and performance, the report addresses key issues that advertisers face today as they seek to maximize return on their digital investments. The report also offers a view on emerging trends  — including the sharp rise in CTV…

As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams  Mediaocean, the modern system of record for omnichannel advertising, announced today that it has expanded its European operations with the acquisition of Symsys, the leading Dutch media management software provider. Symsys is the leading media management software provider in the Netherlands handling campaign execution, including buying, invoicing, and reporting. The Netherlands is a major advertising market…