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Tiger Pistol Named Finalist in Three Categories for the 12th Annual Shorty Awards

Tiger Pistol Shortlisted for Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has announced it's been named a finalist in the 12th annual Shorty Awards for every category the company entered - Best Facebook Campaign, Best Strategic Use of Localization, Best Use of Social for Consumer Products. The Shorty Awards is an international competition honoring brands, agencies and…

Programmatic Viewability Rates Are Improving Worldwide, According to IAS Media Quality Report

Integral Ad Science (IAS), the global leader in digital ad verification, released its Media Quality Report for H2 2019, providing transparency into the performance and quality of global digital media. The report found positive changes across many aspects of the ecosystem, including a rise in global viewability rates across all formats and environments in the second half of 2019. Desktop video viewability has continued to rise, reaching new heights at 74.1% compared to 68.6% in the same period a year prior. Meanwhile, mobile…

IAB Tech Lab Releases for Comment Common Ad Transport Standard (CATS) for Direct Buying and Selling of Digital Media

CATS Specification Complements OpenRTB, Standardizing Ad Requests for Direct Media Transactions In Public Comment until April 24 IAB Tech Lab released CATS (Common Ad Transport Standard) for public comment for a 30-day period until April 24. Designed to complement OpenRTB (Real-Time Bidding), CATS is a new standard to execute ad requests in non-biddable ad transactions, and aims to: Standardize server-to-server communications Solve for limitations in payload size in HTTP GET macro-based implementations, which…

AdLedger, MadHive Release ‘State Of AdTech Study’, Additional Analysis From Meredith

Only 6% of Brands, Agencies, Publishers Are Satisfied With Current Digital Ecosystem; 92% Believe There Is Need for Industry-Wide Standardization; 83% Believe Cryptography Can Be Used To Create Transparencies And Efficiencies AdLedger, the research consortium developing the global standards for the application of innovative technologies in digital media, released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem. Additionally, 92% of respondents believe…

Teads Now Connects Advertisers to 88 Percent of Gen Z and Millennial Consumers According to Comscore

Teads and Bustle Digital Group Sign Exclusive Partnership Expanding Teads Reach in US Teads, The Global Media Platform, announced it signed an exclusive partnership with Bustle Digital Group (BDG) expanding its reach to 88 percent of consumers across the Generation Z and Millennial age groups in the US according to ComScore. Under the partnership, Teads will enable BDG to increase incremental ad revenue from video and viewable display across mobile and desktop. BDG is the leading digital media company publishing…

LiveXLive Names Jackie Stone Chief Marketing Officer

LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that Jackie Stone has been appointed the Chief Marketing Officer of LiveXLive.  Stone, an award-winning marketing executive, will lead all consumer and product marketing programs as LiveXLive continues to expand its global presence. "I'm thrilled that Jackie is joining our executive team," said Robert Ellin, Chief Executive Officer and Chairman of LiveXLive.  "She is a perfect fit for LiveXLive - she's a fierce innovator, and…

Ovation TV Signs with Comscore for its OnDemand Essentials Measurement

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Ovation TV, America's only arts network, with OnDemand Essentials, Comscore's currency measurement service for Video On Demand. As an independent cable network, production and digital media company, Ovation TV is committed to surface and connect the world to all forms of art and artistic expression. Showcasing new seasons of the revered Inside the Actors Studio, plus a lineup of…

Troy Young, President of Hearst Magazines, Named Chairman of IAB Board of Directors

Kirk McDonald of Xandr to Serve as Vice Chairman New Board Members Include Brand Leaders from General Motors and ThirdLove & Top Executives from AccuWeather, Amazon Advertising, Google, IBM Watson Advertising, LiveRamp, Meredith Corporation, Rakuten Marketing, Samsung Ads, and Xandr IAB, the national trade association for the digital media and marketing industries, announced that it has elected Troy Young, President of Hearst Magazines, as Chairman of the trade organization's Board of Directors. Young has served as the…

LiveXLive Acquires React Presents, a Leading Electronic Dance Music Promoter with Nearly $15 Million in 2019 Revenue

Expands Audience Reach, Adds Over 250 Programs and Events, Deepens Relationships with Artists, and Increases Cross-Promotion Capabilities LiveXLive Media, Inc., a global digital media company focused on live entertainment, today announced that it has acquired React Presents, LLC ("RP"). RP is a leading producer and promoter of 250+ electronic dance music ("EDM") events, festivals, clubs, concerts and venues, including the Spring Awakening Festival held in Chicago, IL. During the calendar year ended December 31, 2019, RP…

TechBytes with Nir Feldman, SVP of Engineering at Kenshoo

"Currently, most marketers use third-party measurement. I expect brands to increasingly take ownership of their own data (first-party measurement) using tools provided by tech companies." Tell us about your role and the team/technology you handle at Kenshoo I am leading a super talented group of Engineers building all Kenshoo products. Our Engineering organization is organized in independent full-stack development teams that continuously deliver business value to our clients. Women make up nearly 50% of our R&D…

AccuWeather, Flexibits Partnership Brings Innovation, Readiness to Users’ Calendars

Exclusive collaboration combines Flexibits's state-of-the-art app technology with AccuWeather's superior forecasts, optimizing user experience by adding essential weather insights to the new Fantastical calendar app Global weather and digital media leader AccuWeather is pleased to announce an exclusive partnership with Flexibits, an innovative company that creates award-winning productivity tools to provide users with digital calendars in the iOS and Mac ecosystem. This partnership integrates AccuWeather's weather…

Parks Associates: TV Sets Still Dominate Video Entertainment, Accounting for More Than 50% of all Video Consumed

New Consumer Research Analyzes Shifting Trends in Video Consumption and Expenditures New research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week. 360 View: Digital Media and Connected Consumers reveals consumers report spending on average nearly 20 hours per week watching video on a TV, compared to nearly four hours on a mobile phone. Consumers also increased the total amount of time spent watching video…

Rise of Streaming and Death of the Cookie Top of Mind for Digital Media

New IAS Report Checks Pulse of Ad Industry Privacy concerns, the impending death of the cookie and the explosion in streaming TV are at the top of marketers' agendas this year, according to a new report from Integral Ad Science (IAS), the global market leader in digital ad verification. The company’s annual Industry Pulse Report homes in on the issues and challenges that US digital media professionals are focused on for 2020. Based on a survey of over 400 industry insiders, IAS found that hot topics such as Connected TV,…

Get Creative With Native Throughout the Customer Journey

Organic growth in digital media consumption is driving budget allocation towards associated advertising, with digital investment expected to grow almost 13% year-on-year, reaching around half of the total APAC ad spend. But, as we enter a new decade, marketers must carefully consider where those budgets are spent. Tempting as it may be to go for attention-grabbing techniques and quick wins, these will only result in ad fatigue and avoidance, as well as damage to brand reputation. Instead, marketers should take a…

Fishbat Explains the Vital Role Patient Recruitment Advertising Will Play in 2020

With the start of a new year comes the launch of new promotional strategies for companies. This is no different for those that are active in the clinical trial recruitment space. Given the number of tools that can be used to boost engagement and enrollment rates, it can be difficult to know where to begin. To mitigate the process, fishbat explains the vital role patient recruitment advertising will play in 2020. One of the ways that patient recruitment advertising will play in 2020 is in how applicants are targeted. In…

Shutterstock Announces Top Creative Trends for 2020

The Data-Led Report Predicts Image, Video and Music Styles Set to Dominate Marketing Campaigns, Advertising Creative and Video Projects Throughout the Year Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, launched its ninth annual Creative Trends Report, identifying global and local trends that will influence design aesthetics and visual culture in 2020. According to eMarketer, growth in average…

AccuWeather, Plume Labs Partnership to Put Users of Popular, Free App in More Control of Their Health and Wellbeing

Exclusive Collaboration Combines Plume Labs' Industry-Leading Air Quality Data Platform With AccuWeather's Superior Weather Forecasting to Expand Breadth of AccuWeather's Digital Capabilities, Focus on Health and Wellness Global weather and digital media leader AccuWeather is pleased to announce an exclusive partnership with Paris-based Plume Labs, an innovative company dedicated to making air quality information more accessible to people worldwide. The partnership represents the only collaboration to incorporate…

Wacom One – A World of New Possibilities

New creative pen display inspires creative beginners, social content creators and visual thinkers with pen-on-screen sketching, drawing and annotating. MacOS, Windows and Android compatibility, new creative software bundles and third-party pen support offer a diverse ecosystem At the Consumer Electronics Show, Wacom announces Wacom One, an economical 13" pen display for a new generation of creators. Beginning artists wanting to work with digital media, visual thinkers who combine handwritten and drawn communication…

MarTech Interview with Parker Morse, Founder and CEO at H Code

"Marketing campaigns can target audiences more effectively and address differences between segments with the right tools and knowledge." Could you tell us about your role and journey into Media and Marketing? Technological advancements like the internet, smartphones, mobile applications, and streaming services transformed the media industry and influenced my own journey into Media and Marketing. I knew that digital would be at the forefront of progress, so I chose to start my career in Investment Banking in the digital…

LiveXLive Expands Distribution In Partnership With ReachTV

LiveXLive content will reach over 100 million monthly travelers in over 750 airport venue and terminal locations across 90 airports in the U.S. and Canada on ReachTV's global entertainment platform LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced a multi-year content and broadcasting partnership with ReachTV, the first Nielsen-rated, linear, short-form entertainment network for viewers on the go. LiveXLive's programming will be featured across ReachTV's growing global network,…