Browsing Tag

digital media

Quotient Appoints Matthew Krepsik Chief Analytics Officer

Quotient , the leading digital media and promotions technology company, announced that Matthew Krepsik has joined the company as Chief Analytics Officer. In his new role, a first for Quotient, Krepsik will lead the company’s data, analytics and measurement practice, which enables Quotient’s advertiser and retailer partners to deliver high performing, data-driven marketing strategies fueled by powerful insights into consumer purchase behavior. Marketing Technology News: AdPlayer.Pro Video Ad Tech Company Reveals Ad…

Hanzo Names Paul Suh As Chief Financial Officer

Hanzo, a company known for its pioneering technology in dynamic web content preservation from enterprise collaboration applications and complex websites, announced the appointment of Paul Suh to the position of Chief Financial Officer (CFO). Suh is based in New York and is responsible for driving Hanzo’s financial strategy, operational rigor, and overall performance. Marketing Technology News: Amongst Unprecedented Growth, CloudCover Invests in New Executive Service and Operational Leadership “As we set our sights…

Inskin Media Partners with Lumen Research to Offer Predictive Attention Estimates

Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver exponentially higher attention - 15 x or more - compared to standard display ads, with the…

67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months due to better ROI and targeting compared to linear TV More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to new research released today by leading ad platform Unruly, which also revealed that 100% of media agencies and 77% of brands plan to invest more in CTV over the next 12 months. Marketing…

Industry Veteran David Jacobs Joins Playwire as Chief Commercial Officer

Playwire, a global technology company specializing in revenue amplification for publishers and content creators, announced today that David Jacobs had joined the executive team as Chief Commercial Officer. Jacobs is a major force in the digital media industry, with a 20-year history leading publisher-focused organizations. Mr. Jacobs has a deep understanding of direct and programmatic revenue channels and how both technology and strategy can amplify publisher performance. He will be responsible for growing and managing the…

GeistM Appoints Lisa LaCour to Lead Global Communications

GeistM, the leading performance marketing platform transforming how brands acquire customers, today announced Lisa LaCour will join the company's leadership team as Head of Communications. LaCour will leverage her vast experience in digital and entertainment media and marketing to spearhead internal and external communications for GeistM and Gramercy Labs' other portfolio companies. Marketing Technology News: Winshuttle’s SmartTemplate Pro Streamlines Data Creation and Management for EnterWorks Users "It was the right…

Adsonica Enters into Reseller Agreement with Broadcast Marketing Corp.

Adsonica, the leading Audio Image platform for digital advertisers, has entered into a partnering agreement with Broadcast Marketing Corp (BMC), for the resale of 30-50MM impressions per month. For more than 30 years BMC has assisted media vendors with strategically moving their excess capacity through creation of custom packages for advertisers and agencies. Marketing Technology News: MarTech Interview with Eric Theobald, SVP of Products and Engineering at CareerBuilder The partnership was orchestrated by WorldLink,…

ACB Study Reveals Brands Extend Co-op Advertising Program and Shared Marketing Strategies into 2021

Co-op Advertising programs have always been a win-win for both the manufacturers and the channel partners supporting these brands by sharing in the advertising and marketing expenses and strategies. Heading into the second quarter of 2021, manufacturers continue to extend their 2020 shared Co-op advertising strategies to help combat disruptions in the marketplace due to the pandemic. Strategies remain focused on maintaining strong relationships with dealer and retailer channels as they prepare for the anticipated…

OnePortal Delivers Breakthrough Advertising Results Beyond Social Media

Growth marketing platform brings big-budget inventory to much smaller companies needing to reach tomorrow's audiences People are rediscovering that there is life beyond Facebook and social media. User trends are shifting, especially among the young. As a result, the behemoth social media networks, the "walled gardens," are losing their relevance and value, despite ever-increasing ad spend. However, advertising on the open web, outside those walled gardens, continues to work for those who can afford it and optimize it…

Michael Maas, CEO of AMI Entertainment Network, Joins Vengo Labs as Chairman of the Board

Vengo Labs, the leading placed-based marketing tech platform, that includes a network of interactive kiosks and digital out-of-home (DOOH) screens, today announced the appointment of Michael Maas, the CEO of AMI Entertainment Network, as Chairman of the Board. “Mike is a great addition to the Vengo Board -- he’s an accomplished executive who knows how to scale a business like Vengo, which combines the physical and digital,” noted Brian Shimmerlik, Vengo’s CEO. Marketing Technology…

IAB and PwC Outlook 2021 Report Urges Digital Ecosystem to Reset Consumer Value Exchange

Industry Leaders Identify Pressing Challenges for the Future Growth of Digital Marketing The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the release of "IAB Outlook: 2021 Digital Ad Ecosystem," the IAB-commissioned PwC report. Marketing Technology News: Customizing the Customer Experience in the Recovery Era Unveiled at the IAB Annual Leadership Meeting today, IAB Outlook: 2021 builds on this year's theme "The Great Reset," providing…

DoubleVerify Uncovers ‘SneakyTerra’ — the First SSAI Fraud Scheme to Hijack Real CTV Device Sessions

Video Filtering, a DV-exclusive layer of protection, helped expose the scheme that stood to cost unprotected advertisers more than $5 million per month DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics has uncovered the first server-side ad insertion (SSAI) scheme known to hijack real CTV device sessions. At its peak, the highly sophisticated scheme spoofed over 2 million devices each day and could have cost unprotected advertisers more than $5 million per month, based on…

Method Media Intelligence Has Launched MMI360

Method Media Intelligence (MMI) has launched its comprehensive digital media measurement product called MMI360, that seamlessly addresses marketer needs of verification, transparency, and supply path quality. For too long, the monetization engine of the internet (online advertising) has been unorganized and focused on tracking users instead of transactions. These transactions can be stored and retained indefinitely so that buyers can use this advertising data, "receipts" in a variety of ways. Marketing Technology News:…

TechBytes with Blake Burrus, SVP of Analytics at Quotient Technology

Hi Blake, please tell us about your current role and how you arrived at Quotient. I lead Quotient's Analytics and Insights team as the Senior Vice President of Analytics. Data and analytics are at the core of everything we do at Quotient, allowing us to power media and promotions with exclusive data, measure outcomes, and optimize performance over time to make our partners more successful. I was excited to come aboard in 2016 after working in marketing effectiveness, measurement and brand innovation for over 20 years.…

Digital Media In-Housing Set for Growth as Match2One Launches Enhanced AI Programmatic SaaS Platform for Ecommerce Brands

Digital marketing teams within ecommerce and direct-to-consumer brands will be offered enhanced capability to in-house programmatic digital media campaigns, with the launch of a market-defining SaaS platform by Match2One. Match2One’s subscription platform is aimed at the growing number of mid-market ecommerce and DTC brands, aiming to drive growth through programmatic media investment. It enables in-house teams to avoid costly agency relationships and take direct control of high-performance optimisation technology.…

MediaMath and PubMatic Partner to Roll Out Source Initiative Across Asia

MediaMath’s fully accountable, addressable supply chain now available across PubMatic’s extensive publisher network in Asia MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced a new partnership with PubMatic that furthers the SOURCE vision of alignment across the programmatic ecosystem. MediaMath continues to expand SOURCE’s accountable and addressable supply chain, by partnering with PubMatic – making PubMatic’s premium Asia supply available to MediaMath buyers.…

Tinuiti Chosen for New “Google Partners International Growth Program”

Following a year of growth, the leading independent performance marketing firm clinches a spot in the Google program Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, announced that it has been tapped as part of the Google Partners International Growth Program. The International Partner Program will empower Tinuiti to create new market expansion strategies for its clients. Being chosen as one of the very first externally-recognized Google export partners…

Partnership for Responsible Addressable Media Invites Industry to Contribute Addressability Code For Collaborative Development

Submissions Must Support Consumer Privacy, Equal Access; Process Builds on Working Group Efforts by Hundreds of Companies to Develop Business Use Cases, Legal & Policy Guidance, Technology Standards The Partnership for Responsible Addressable Media extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial…

Integral Ad Science Acquires Amino Payments

Further Invests in Ad Verification and Transparency for Programmatic Buying With Total Visibility Integral Ad Science (IAS), the global leader in digital ad verification, announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers, including its popular Total Visibility product which provides insight into digital media quality and corresponding…

Pedro Muñoz joins Vidoomy as VP-Europe Sales in Madrid

Due to his extensive experience in the commercial field and the digital marketing sector, Pedro Muñoz will lead Vidoomy's commercial strategy and European sales teams from its headquarters in Madrid, strengthening the company's position in and outside its borders. Vidoomy, digital platform specialized in video advertising, offers to its clients access to premium audiences in digital media that the company manages. In this way, it makes it easier for advertisers and prestigious brands campaigns to impact their target…