Browsing Tag

Digital Performance Marketing

Freckle and iCrossing Partner to Provide Offline Measurement for Search Clients

Freckle Ltd , a leader in privacy-compliant data and offline media measurement, announced its partnership with the global digital performance marketing agency iCrossing, a division of Hearst, to provide offline measurement to search clients. "iCrossing aligns brands with consumers' passions by helping brands engage on consumers' terms," said Chris Apostle, Chief Media Officer, iCrossing. "This partnership with Freckle is all about authentically connecting brands to what interests consumers through industry-leading offline…