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Dirk Wollschläger

IBM Study: Consumers Say Auto Brand Doesn’t Matter, Cost and Convenience Do

83 Percent of Automotive Executives Understand the Strategic Value of Data, yet Only 18 Percent Are Operating on a Digital Data Platform Today According to the results of IBM's new study on the future of the auto industry, in the next 10 years, as consumers move from vehicle ownership to vehicle usage, 48 percent of consumers surveyed say that a vehicle's brand would not matter as long as the vehicle is cost effective and convenient to access. According to Automotive 2030: Racing toward a digital future, consumers are…