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DOmedia

Largest Out-of-Home Advertising Database Surpasses 1 Million Assets

DOmedia¬†announced that advertising agencies can now access over 1 million media assets through its platform In 2017, nearly 25 percent of agency-driven US out-of-home advertising spend is committed to be managed via the DOmedia Demand-Side Platform (DSP). The DOmedia DSP automates the process of planning and buying out-of-home ad campaigns. As DOmedia indexes more media vendors and assets, it is introducing greater competition into the out-of-home advertising space. DOmedia is an independent technology company on…