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dunnhumby media

Media Monetisation Worth over £1.7Bn in Unrealised Potential to UK’s Retailers

New research conducted by Dunnhumby media, part of Dunnhumby, the global leader in Customer Data Science, has unveiled an unrealized potential worth £1.7bn for UK retailers - and around £100 million for each of the three largest grocery retailers in the UK. Calculated using Dunnhumby media’s Revenue Calculator - a tool that enables retailers to estimate their media revenue potential – retailers have the opportunity to generate an additional 1% of their retail sales with media, which is equivalent to £11billion across EMEA.…