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Edit Kin + Carta

Why Our Obsession with Engagements Need to Change

Everyone likes to be popular. And the social media world has made that urge to be ‘liked’ even stronger. Now the digital landscape is made up of users chasing the next like, pinning everything on going viral, and refreshing their feeds in perpetuity. Marketing Technology News:MarTech Interview with Kim Sneum Madsen, CEO of Umbraco Marketing isn’t any different. Like consumers, marketers have been romanced by social media metrics. They have become clout chasers, hunting for likes, refreshing the page and searching for…

Edit Kin + Carta begins fresh Dynamics 365 Marketing journey with Microsoft

- Agency partnering with tech leader to deliver elevated customer experiences with new customer journey orchestration capabilities Edit Kin + Carta, the data, MarTech and CRM specialist within the Kin + Carta Connective, has joined Microsoft as an official agency launch partner for the new Customer Journey Orchestration (CJO) capabilities, which are now available for the Microsoft Dynamics 365 Marketing platform. The partnership will help clients transform and expand their customer experiences, while Microsoft's existing…