Browsing Tag

Elliot Schimel

Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

Study Reveals That Events, Web Search, Social Media And A Vendor’s Website Have Biggest Influence On Decision-Makers Mission Control Marketing, the essential agency partner to the CMO at mid-sized B-to-B organizations, revealed new findings from its study about mapping the impact of marketing on the B-to-B customer journey. In partnership with market research firm, Researchscape, Mission Control Marketing surveyed decision-makers across marketing, technology, operations and finance roles at medium to large-sized businesses…