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Email Agency

Eddie Bauer Selects BrightWave as Email Agency of Record

Leading Retailer & Email Agency Partner to Deliver Superior Customer Experience BrightWave, an Ansira company, and the leading email and eCRM agency, has partnered with Eddie Bauer to become the retailer’s email agency of record, effective immediately. BrightWave has been tasked with full-service email channel management, strategy, and technology implementation — ensuring that the Eddie Bauer inbox experience compliments and enhances other cross-channel efforts. Marketing Technology News: SnapLogic Appoints George…

Gap Inc. Taps DEG as Its Global Email Agency of Record

The agency will drive email execution and strategy across brands Global clothing and accessories retailer Gap Inc. has selected DEG, an Isobar Company, as its global email agency of record following an internal review. Having worked with Gap Inc. and steadily grown the partnership since 2017, DEG will now lead campaign management and strategy for five of the company's brands—Gap, Banana Republic, Old Navy, Athleta, and Hill City—across all of their geographic markets. Marketing Technology News: Grammarly Launches…