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email newsletter campaigns

Omnisend Research: Email Newsletters Sent at 8 A.M. Perform the Best in Open, Click-Through Rate, and Number of Orders

Omnisend¬† Annual Research on Email Newsletters Analyzing the Best Times to Send Campaigns Finds That Emails Sent at 8 am Perform the Best Omnichannel marketing platform built for ecommerce, Omnisend, has released a report analyzing over 2 billion campaigns sent by marketers using the platform. According to the research, timing for email newsletter campaigns was most effective just before the normal workday at 8 a.m. These campaigns earned an open rate of 20.32% and a click-through rate of 7.79%. Orders were highest…