Browsing Tag

Email ROI

DirectMail2.0 Announces Partnership with Barometric to Provide ROI-Tracking for Direct Mail

This Partnership Will Add a Roi Attribution Feature for Direct Mail Campaigns¬† DirectMail2.0, a white-label software company that seamlessly integrates digital services with traditional direct mail, announced a partnership with Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions. This partnership will add a return on investment (ROI) attribution feature for direct mail campaigns that run through the DirectMail2.0 platform. This new attribution feature will allow direct mail…