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eMarketer forecast

Nonprofit Digital Marketing Success: Finding the Right Partner

Digital marketing spending will surpass traditional advertising for the first time this year, according to the latest eMarketer forecast. That fact is not lost on today's nonprofit organizations, which recognize they must keep pace with the expectations of today's consumers when it comes to communicating their mission, delivering a superior user experience and simplifying the donation process. "Even though traditional methods such as direct mail and telemarketing continue to be a strong channel for nonprofits," says Cyndi…