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How Retailers Can Win over Shoppers This Summer?

Recent retail results have seen many consumers reluctant to spend. For an industry that continues to go through immense change, new figures have shown signs of consumers’ purse strings tightening in the face of uncertainty. The evidence that shoppers are being more frugal is perhaps unsurprising, given the current challenging political and economic environment. While consumers are holding on to their cash more than before, given the right opportunity, results show that retailers can encourage spending, particularly…