Shifting from ABM to ABX: The Key to B2B Client Acquisition Strategies
For years, account-based marketing (ABM) has been the clear winner for many B2B marketers and organizations, driving revenue impact and pipeline results. When companies have compared their strategies, 87% have said that they receive a higher ROI from sourced leads via ABM.
While ABM as a strategy has been effective for B2B companies, there is a missing component that creates missed growth opportunities: the lack of focus on individuals and customer success.
"The big flaw in account-based marketing from a…