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Events Optimiser

The Secret Life of an Events Optimiser

Until now, events have been notoriously tricky to measure and until recently, marketers didn’t have the ability to track their event program from end to end. But this is all changing due to the advancement of technology and data, the growing investment in in-person experiences, and a new class of elite event marketers called ‘Event Optimisers.’ A global study, carried out by Harvard Business Review Analytic Services and sponsored by Splash, surveyed over 700 enterprise leaders and found that only 23 percent of respondents…