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Exponea CMO

A 2020 Retrospective on Becoming a CMO in 2020

My path to CMO has been an unconventional one, and that it officially happened during what is surely to become one of history’s most distinguished years is no surprise to me. For the rest of you on a decided and determined path, I implore you to keep in mind one thing I’ve learned over and over again: no amount of strategizing can stand in for the element of chance -- the future's not, and will never be, entirely predictable.  BUT we can prepare for the unpredictable. In this article, I’ve outlined a little bit of my…