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Facebook’s Ad Impression

UPLTV Releases UART, a Gamechanger for Mobile Game User Acquisition

Based on years of ad monetization and big data analytics technology, UPLTV released a "User-level Ad Revenue Tracking" (UART) and has shown how this new functionality has brought significant ROI improvement for mobile games predominantly with IAA (In-App Ads) strategy. Marketers can easily find their ad "whales" and execute their user acquisition through Facebook's Ad Impression and Ad Click App Events to generate Lookalike Audience for more targeted campaigns. Current common practices on ad revenue…