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Fifth Annual Burson-Marsteller Super Bowl Survey

Most Americans See Super Bowl as an Entertainment Spectacle Not Appropriate for Political Messages

Millennials and Gen Xers are more likely to want ads rather than have the Super Bowl ad-free, as the Boomer cohort prefers Even as player protests have split public opinion during this NFL season, 63 percent of Americans firmly believe the Super Bowl in Minneapolis is not appropriate for political messages, according to a national survey commissioned by Burson-Marsteller's Fan Experience sports and entertainment specialty and fielded by research consultancy PSB. The survey analyzes viewers' attitudes toward…