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Finn Raben

Global Data and Insights Summit: The Top 3 Presentations for Advertisers

A key question for any (every!) brand, is how well do you know your audience and how can you get to know it better? In this respect, the advertising and the insights industries go hand in hand and this year’s ESOMAR Global Data and Insights Summit brought to the stage new innovative examples of how this long-lasting collaboration can offer tangible results to brands within the ad industry. Edinburgh was where two key figures in the Scottish Enlightenment – Adam Smith & David Hume – first held their series of very…