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FitSmallBusiness

It’s All About You, Get Ready for Complete Customization in Shopping

FitSmallBusiness.com Lists 5 Key Ways The Retail Landscape Will Change After COVID-19 We already see that the COVID-19 pandemic has drastically changed American spending habits. But, we didn't quite realize just how vast it would alter shopping habits. As brick-and-mortar retailers close their doors to combat the outbreak, online retailers are seeing a huge uptick in sales as many of us have little else to do these days. Increased Demand for Fitness Apps & Streaming Car Industry Coronavirus…

Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success

Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but as competition for retail business intensifies, creating an exceptional consumer experience that increases lifetime value is taking priority. Retail brands are rethinking the way they approach marketing to consumers. Rather than designing channel-specific strategies that segment the marketing message, we’re seeing the focus move to a cohesive experience across all touchpoints. The strategy is called…